About the book
Personal Branding is the international
edition of Peter Horn's Nordic bestseller. The book in
English has been written by Peter Horn assisted by
Thomas H. Hansen (keen manuscript editing), Ulf Erik
Lett, Emilie Ekeberg and Louise Kastberg (impeccable
research), Mads Kastberg (cover) Cecilia Macaulay
(rewriting and translating) and Monica Thurmond
Allen (rewriting and proof).The book is
international and contains cases and examples from different countries and cultures.
Benefits:
“In the end,
it is impossible not to become what others
believe you are.”
Julius Caesar in Gabriel García
Márquez’s book “Memoria de mis putas tristes”.
"We live in a world where our
abilities are so increasingly similar that our
personality is what makes us stand out from the
crowd. In the future, our fortunes may be
influenced more by our personality than by our
professional skills, particularly if we have
decided on a career in leadership,"
Who we are as a brand and how to communicate this brand is a question
that only dawns upon us hazily at first. Each
reader is one of 7 billion people,
employed in one of several million
organisations. Potential personal branding tasks
emerge in every direction: defining how many
organisations you need to be known by.
Calculating how to get in touch with the right
people, companies or organisations. Considering
what
branding activities should be done
when, and identifying the people
who
will help you with a break-through in exposure, both
within, and external to your organisation.